Just as in sales, marketers are in need of new ways of engaging potential customers and nurturing current customer relationships. The old ways of marketing - such as email blasts - are no longer effective at engaging savvy customers. Marketers need to leverage new digital technologies, such as video content, to have an impact on potential buyers.
- What are the key trends in digital marketing?
- What criteria should I use to evaluate emerging digital marketing technologies?
- How can I incorporate video into my marketing strategy?
Digital Marketing Research
CEO and CMO Call to Action: Where Is Your Wearable App?
February 22, 2016
Summary: Given shifts in device real estate and usage, coupled with the transformational nature of the Internet of Things pivot, enterprises need to carefully evaluate the advantages of offering a mobile app Read More >
Digital Marketing Blogs
5 Key Questions Asked at Emma’s Marketing United Conference
April 27, 2017
If you don’t know who Emma is, they are an email marketing platform, and their conference was focused on real advice that marketers could bring back to their teams. This blog recaps some of the key questions posed at the conference Read More >
What Marketers Need to Know about the Sales Enablement Market
September 16, 2016
Sales content, when coupled with sales enablement technology, is one of the most effective tools to accelerate lead conversion Read More >
5 Takeaways From Marketo’s Marketing Nation Summit 2017
April 26, 2017
In addition to marketing engagement, topics such as marketing automation, the engagement economy, artificial intelligence in marketing, and a new Canadian law called CASL were some of the major talking points at the breakout sessions. This blog summarizes some of the key takeaways from the summit Read More >