Each year, Aragon Research selects Hot Vendors across multiple markets that are doing something truly new or different. They may have new technology that expands capabilities, a new strategy that opens up markets, or just a new way of doing business that makes them worth evaluating.
Part III of our Hot Vendors Special Report for 2016 includes Hot Vendors in Webinars, Video Conferencing, and Business Process Management (BPM).
For marketing teams, there is no greater lead generator than webinars, and yet, webinars are not easy to produce. Ease of use is increasingly becoming a key buying criteria when it comes to selecting a webinar platform. The great news for marketers and enterprises in general is that there are new providers emerging that are poised to challenge incumbents. In this research note, we discuss three of the emerging Hot Vendors in this space:
This growing use of video has raised workplace expectations for seamless, high-quality, and real-time video interaction with colleagues in support of business activities. The increased demand for high quality video has caused the market to respond. This Research Note identifies four Hot Vendors in Video Conferencing for 2016:
The demand for operational efficiency and effectiveness is stronger than ever, so the need for process management for new digital implementations, manual work, and traditional applications is as great as it has ever been in the past. Hot Vendors in Business Process Management are addressing these needs and more.