Each year, Aragon Research selects Hot vendors across multiple markets that are doing something truly new or different. They may have new technology that expands capabilities, a new strategy that opens up markets, or just a new way of doing business that makes them worth evaluating.
Part I of our Hot Vendors Special Report evaluates 15 vendors in five different categories.
The need to meet and work with people in different locations is getting more critical in a digitally connected era. Webinar and webcasting tools are required to meet this demand, for use by internal and external communication in areas such as HR and marketing. These Hot Vendors offer alternatives to existing webinar providers. They are using the freemium to premium model and packing lots of features that usually come with a higher price.
Due to the changing nature of work and a geographically distributed workplace, business collaboration is no longer limited to desktops, phones or videoconference rooms. People need ways to collaborate when they’re mobile, and if they’re not given the proper tools to do so, most will use consumer applications to get their work done- but this puts enterprise intelligence and content at risk. The Hot Vendors for Mobile Collaboration are empowering people to work in the way they are most comfortable and productive by enabling them to be mobile:
There is a new enterprise focus on managing overall content and information flows for internal employees and external customers. As with anything else- whether for the consumer or for the enterprise – ease of use trumps everything. A web content management tool must be easy to use, and these hot vendors have made it easy for enterprises to make their websites and digital experiences better than ever:
Collaboration is about people, content, and context. When people collaborate, they collaborate by sharing content. The need to easily and quickly share this content between people and on mobile devices is growing. These hot vendors make it easy for internal and external teams to do just that by integrating content and collaboration capabilities into one solution:
Users want contextual collaboration, which traditional software providers are not equipped to provide. That being said, the new challenge is not standalone tools but applications and services that have collaboration and communications integrated into or running alongside the existing application. This is were the new PaaS offerings come into play. Additionally, there is a need to deliver the required capabilities via mobile. These hot vendors allow all of these things to happen: