Author: Jim Lundy Date: July 19, 2013
Topics: Mobile; User Experience Research Note Number: 2013-23
Issue: What are the best practices for harnessing the power of mobile computing?
Issue: What trends are affecting how information is presented to users?
Summary: Due to touch, voice, gesture and motion sensing, a mobile device can become an extension of the user’s personality. Natural and intuitive user experiences are as essential as feature and function, and redefine how people interact with IT assets and processes. The mobile app personality matrix enables new classes of applications that can transform industries.
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